Budget

Maintain B&O and B&O PLAY store (68 stores)

35,000,000 RMB

Refocus on E-commerce

520,000 RMB

Expand 41 New B&O PLAY store

21,000,000 RMB

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Estimated Expense for Chinese Market

Distribution Channel

Advertisement Cost

Public Advertisement

China Electric Fair

B&O PLAY TV commercial (3 month contract)

Promotion Cost

Showroom Creation (Existing 82 stores)

B&O LIVE (6 times a year)

Partnership Fee and Cost

Contract with Wang Leehom

Sponsorship for the music fair

Estimated Total Expense

1,000,000 RMB

520,000 RMB

2,600,000 RMB

52,000,000 RMB

990,000 RMB

42,000,000 RMB

12,500,000 RMB

168,130,000RMB

Distrubution and Marketing cost of 2013~2014 was 798,000,000 RMB in total. As a brand-new strategy for the next year in Chinese market, we propose to spend additional 21% of previous year's budget.