4 P's of Marketing
Price
Place
Promotion
Product
Bang & Olufsen offers a variety of products with unique design and technology. Their vision is to create products that are not only developed as electronic devices, but also act as art just like decorative art in your home. B&O is concentrating on fewer product categories as they maintain the standards of high quality and design of the products.
"Bang & Olufsen: for those who discuss design and quality before price". They are offering exclusive products sold at a premium price.
B&O has stores in over 100 countries around the world. They offer three different concepts of stores: Compact store, B1 and Shop-in-Shop. B&O focuses on selling their products in exclusive areas and places. In fact, their products are represented in more than 200 five star hotels around the world.
B&O offers warranty campaigns; “purchase today and receive a 5 year warranty on selected new products”
The positioning map shows how Bang & Olufsen is positioned compared to its main competitors. As you can see, there are 3 dominating brands that are positioned in the middle which offer reasonable products to a reasonable price. Close to B&O, there are similar quality brands to a higher price.