Brand Value
Bang & Olufsen's value proposition is represented through its brand identity, which has the main focus on design and quality. Based on these values, Bang & Olufsen are delivering the best products possible. Their core values that contribute to B&O’s existence are: passion, pride and persistence. These values are central in delivering top quality products. Being passionate about what you are doing is essential to make the customer experience magical and unique. Being proud of the accomplishments along the way, Bang & Olufsen gives the customer the best experience. Persistence involves dedication and commitment to succeed, which demonstrates the employee’s motivation to strive for excellence. The values are based on their ideal: "Bang & Olufsen exists to move you with enduring magical experiences". “At Bang & Olufsen we act from our Ideal. Our Ideal expresses our reason for being and is the guiding principle for our actions”.
Through product differentiation and brand identity, Bang & Olufsen’s high-end customers are willing to pay a premium price. B&O sell their products in exclusive stores that place the product by itself instead of next to many other products, which gives the customer a different and unique experience. This strategy of creating value is all a part of the unique approach in maximizing customer satisfaction.
B&O corporate values are associated with the products itself. Corporate values include performance, design, humanization and craftsmanship. B&O values performance of their products to exceed your expectations by its advance technology. The design is highly differentiated that unites aesthetics and function. Humanization is the value of home and pleasure. The B&O products are integrated in your home to deliver a magical and easy to operate feeling. Craftsmanship is linked to the high quality of the products and how you as a customer are encouraged to choose B&O products that will exceed your expectations.